The B2C CRM

AI marketing and service—now with WhatsApp built in

Klaviyo unifies your data, channels, and agents in one AI-first platform—text, WhatsApp, email marketing, and more—driving growth with every interaction.

AI agents for marketing and service. 
Proactive and powered by your data.

Split screen showing a marketing agent interface on the left and a customer agent interface on the right.

K:AI Marketing Agent analyses your site, learns your brand, and creates content in minutes.

K:AI Customer Agent serves customers 24/7: answers, resolutions, product suggestions, and more.

Service that drives revenue for BFCM and beyond

Online chat interface showing a product listing for the Lumen Elevate Bra, priced at $45.99. An AI assistant confirms its suitability for high-impact workouts.

K:AI Customer Agent

Provide exceptional service that feels personal, even when it’s automated.

Shopping app interface showing a welcome message for Mia, 1,200 points, recently viewed items, and favorites.

Customer Hub

Give your customers a personalised shopping and service experience.

Helpdesk interface showing a list of customer inquiries. The highlighted message is from Keiko Tanaka about a damaged order.

Klaviyo Helpdesk

Make every conversation a chance to build loyalty and drive growth.

Powering 183,000+ relationship-driven brands

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalize every interaction.

Klaviyo marketing dashboard with a welcome message and pop-up sign-up form offering a 10% discount.

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo dashboard showing a marketing campaign workflow with audience segmentation and scheduled emails and SMS.

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Online shopping page for "Cirrus workout set" priced at $95, featuring product images and a Klaviyo AI chat assistant.

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Dashboard showing a business review with a conversion summary. Total active on site is $123,456, up 12% from the previous 7 days. Bar chart displays attributed and unattributed conversions from Jan 15 to Feb 1.

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo dashboard showing a user profile for James Clark with subscription status for email, SMS, and mobile notifications. Activity log on the right.

Fuelling growth for brands that don’t settle

“Klaviyo has been a game-changer for our ecommerce business."
ZiQian Ho
Growth Lead at ZUS Commerce
Golden Duck Co. snacks on a table with text: "53% of Klaviyo-attributed revenue from flows.
"We’re excited to explore even more of Klaviyo’s AI and automation capabilities to help drive our international ecommerce growth."
John Shen
CEO and co-founder at The Golden Duck Co.
Two people smiling with Moom Health products on a table. Text: "43% ecommerce revenue attributed to Klaviyo.
Klaviyo doesn’t just offer tools—it enables us to engage with our customers in a way that feels personal and effective, driving real business impact and fostering lasting relationships. That’s crucial for our community-led brand.
Michelle Kwara
Growth marketing manager, Moom

350+ apps to connect your business to Klaviyo B2C CRM

Inspiring your next move with insights and resources

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

Smiling person surrounded by icons representing integration and data sync, with labels "Integration connected" and "Latest data sync: now".