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Customer experience

The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.

778 online shopping stats to help you sell smarter
We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.
Thirteen Lune: forging their own growth path
Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.
Brand storytelling: 7 archetypes, 4 examples, 3 tips
Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.
Consumers say they care about sustainability...
Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.
Four UK trends businesses need to know
Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.
How to respond to the Omicron variant
Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.
How to tackle the UK shipping crisis
Shipping products to your UK customers? Learn how to manage fulfillment and customer expectations amid mass shipping delays and shortages.
What do online shoppers really want from brands?
New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.
Memorable unboxing experiences revealed
Want to create a memorable unboxing experience for your ecommerce customers? Take these seven product packaging ideas and make them your own.