Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience
7 strategies for tariffsApr 23, 2025
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
Customer experience
How smart brands actually growApr 18, 2025
Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.
Customer experience
Your consumer lifecycle marketing guideMar 27, 2025
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Customer experience
Why Klaviyo built the CRM for B2CFeb 20, 2025
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Customer experience
What is an ecommerce CRM? Feb 20, 2025
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.
Customer experience
Top B2C marketing strategies for 2025Jan 9, 2025
Discover the best B2C marketing strategies for 2024. Learn how personalization, empathy, and innovative tactics can boost your business and connect with consumers.
Customer experience
2024 holiday shipping deadlinesNov 6, 2024
Understanding holiday shipping deadlines is a vital step in navigating the 2024 gifting season. See Klaviyo’s holiday shipping tips and plan ahead of the craze.
Customer experience
2024 events and ticketing marketing reportOct 28, 2024
Discover key insights for the events & ticketing industry and learn how businesses may be leaving opportunities behind around email and SMS marketing.
Customer experience
2024 wellness marketing reportOct 28, 2024
Here are 4 health and wellness industry insights from Klaviyo’s 2024 wellness marketing report, providing crucial trends & approaches for wellness marketing.