All blog articles

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Discover the benefits of Black Friday Cyber Monday marketing: increase sales, attract new customers, build brand awareness, and boost engagement with Klaviyo.

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

Learn how you can leverage Klaviyo SMS to engage your subscribers in Denmark, Finland, Norway, and Sweden and enhance your global SMS strategy.

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.