All blog articles

AI tools are a great way for small businesses to optimize campaigns. Look at our list and see how these tools can complement your marketing strategy.

Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.

Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.

Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.

Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.

Compare your business to competitors using AI-powered benchmarks and discover how to interpret benchmark data for better data-driven decision-making.

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

Klaviyo welcomes Adil Wali as our new Chief Product Officer. Discover how Adil Wali’s expertise will shape Klaviyo’s future.

Understanding holiday shipping deadlines is a vital step in navigating the 2024 gifting season. See Klaviyo’s holiday shipping tips and plan ahead of the craze.