All blog articles

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.

Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically. 

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.

Simplify marketing automation with Klaviyo’s WooCommerce integration. Create personalised email, SMS, and mobile push campaigns to drive revenue.

Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.