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All blog articles

All blog articles articles

All blog articles
Sep 18, 2024
The state of email and SMS for fashion brands

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

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Sep 16, 2024
Build a solid BFCM strategy in 10 steps

Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.

The Toast x Klaviyo integration

The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.

5 segmentation mistakes to avoid

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Transform data for targeting and personalization

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

September BFCM checklist

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

All blog articles
Aug 30, 2024
SMS for VIPs

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

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Aug 29, 2024
Klaviyo's conversion overview dashboard

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.

All blog articles
Aug 23, 2024
Deliverability with tighter sender requirements

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.