Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.
Posts by this author

Katherine Boyarsky
Customer loyalty programs guideApr 10, 2025
Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.

Katherine Boyarsky
5 CRM with marketing automation featuresApr 1, 2025
Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.