Katherine Boyarsky

Posts by this author

Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.

Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster—boosting efficiency, personalization, and sales this holiday season.

Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.