Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Jan 26, 2026

11 Best Digital Advertising Platforms in 2026

Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.

Katherine Boyarsky

Jan 26, 2026

7 key customer service metrics

Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the 7 metrics you should be tracking this year.

Katherine Boyarsky

Jan 26, 2026

Customer Service and Marketing: Why Unified Data Matters

Learn how unifying customer service and marketing data improves personalization, efficiency, and revenue—and why a shared CRM foundation matters.

Katherine Boyarsky

Jan 9, 2026

What belongs in a customer service tech stack in 2026?

Customer service technology in 2026 is integrated, powered by AI, and backed by customer data. Learn what your service stack should look like to exceed rising customer expectations.

Katherine Boyarsky

Jan 7, 2026

60% of teams say AI improves customer service interactions

AI customer service is expanding fast in 2026. Learn how brands use AI to improve efficiency, customer satisfaction, and loyalty, and unlock new revenue opportunities.

Katherine Boyarsky

Dec 5, 2025

How marketers can use ChatGPT research

Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

Katherine Boyarsky

Dec 5, 2025

How customer service can use ChatGPT research

Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

Katherine Boyarsky

Dec 4, 2025

Turn holiday shoppers into loyal customers

Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.

Katherine Boyarsky

Dec 3, 2025

Elements to include in a photography style guide

Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.