When you create an ad campaign, curate a product collection, or start a loyalty program, a landing page harnesses those efforts and helps you drive sign-ups and purchases.
In the past, landing pages were cumbersome to build. But now, thanks to dedicated landing page builders, it’s easier for marketers to create and launch on-brand landing pages for any type of campaign.
What are landing page builders?
Landing page builders help brands create custom webpages and forms for collecting information from new subscribers and existing customers. With landing pages, you can gather customer data and track campaign performance, product offers, or educational content across all stages of the customer journey.
For example, you may have a top-of-funnel landing page with educational content for new customers. Or you may have a bottom-of-funnel landing page with detailed product information and comparisons for people who abandon their carts.
Typically, landing page builders include:
- Modules for text, images, and videos
- Call-to-action (CTA) buttons
- Links
- Forms
- Analytics and tracking
- Integrations with other platforms
How do landing page builders help marketers reach their goals?
According to Linear Design, simple landing pages can take 1–3 days to create, and complex pages can take 1–2 weeks or more. This includes research, wireframing, copywriting, design, development, testing, and optimization.
Landing page builders make it faster and more efficient for marketers to launch and track campaigns. Rather than having to request a landing page from a developer, landing page builders are no-code tools marketers can easily use themselves.
9 of the best landing page builders for B2C brands
When searching for a landing page builder, look for a tool that:
- Integrates smoothly with your CRM and connects with all your customer data
- Is customizable with your branding
- Offers a variety of form types and fields
- Tracks landing page performance with advanced analytics
Here are 9 of the best landing page builder options for B2C brands.
Alia
Built for Shopify brands, Alia is a pop-up and landing page platform with smart forms. It offers AI testing, AI triggering, and advanced analytics, along with an extensive template library full of examples from top Shopify brands.
Klaviyo’s Alia integration can help you drive revenue by:
- Increasing purchases from first-time visitors by showing educational content in a pop-up
- Driving more conversions with pop-ups that appear at the best time for each visitor
- Showing your pop-up to the right shoppers based on page, geography, traffic source, and UTM
- Proposing and running A/B tests based on what’s been successful for other Alia brands
Jewelry brand CRAFTD uses Alia’s Klaviyo integration to deliver high-quality pop-ups. One of their pop-ups, shown below, offers a mystery discount and asks subscribers to share what they’re shopping for. Customer data like this can help brands craft more relevant offers in the future.
HiTide
HiTide is a social media list growth tool and landing page alternative that helps brands turn Instagram, TikTok, and Facebook followers into text message or email subscribers with automated DMs. The platform offers organic growth options via DMs or paid growth with ads that click to message on Meta.
Klaviyo’s HiTide integration connects your social media accounts to Klaviyo, so you can capture new subscribers via TCPA-compliant DMs. Use pre-made Instagram DM templates, or create your own.
When silicone ring brand Enso Rings wanted to convert their Instagram followers into SMS subscribers in Klaviyo, they used Klaviyo’s HiTide integration to launch a CTA-in-bio campaign, a story highlight, a gift card giveaway, and an early-access sale promotion. Each campaign encouraged followers to send a DM to subscribe to text messages without leaving Instagram.
As a result of these efforts, 44% of DM recipients opted in to SMS, and 75% of those opt-ins were brand new subscribers.
KickoffLabs
KickoffLabs is a referral and rewards marketing platform that helps you drive new sign-ups through:
- Sweepstakes
- Waitlists
- Milestone reward programs
- Newsletter referrals
- Shopify giveaways
- Email opt-ins
Launch landing pages more quickly with KickoffLabs’ AI generator, which customizes pop-ups or landing pages to your brand and uses information from templates that have proven results.
With Klaviyo’s KickoffLabs integration, you can choose which forms you want to sync, and sync any sign-ups to an audience segment in Klaviyo.
Linktree
Linktree is a branded landing page for your social media profiles that connects to your website, store, content, and more. It helped make the phrase “link in bio” popular, and it supports brands and creators in monetizing their social media audiences.
Klaviyo’s Linktree integration allows you to automatically sync your sign-ups from Linktree Pro to Klaviyo. When you drive sign-ups on Linktree with digital downloads, contact forms, and more, every new contact ends up in Klaviyo B2C CRM.
Shogun
Shogun is a no-code landing page builder with built-in testing, optimization, and AI features. Build new pages from scratch or use pre-built templates and sections, like sliders, video sections, tabbed sections, and timers.
Shogun also supports custom code for more flexible page building. Plus, Shogun’s smart pages adapt to each website visitor. They show different content based on someone’s location, personal account, number of visits, and more.
Klaviyo’s Shogun integration syncs form data from Shogun pages, meaning you can:
- Send Shogun form data to specific Klaviyo lists and segments.
- Create targeted experiences that pull from Klaviyo segments to show different pages to different people.
Unbounce
Unbounce is a landing page platform that’s been around since 2009. It’s a drag-and-drop page builder with no-code A/B testing, AI-generated copywriting support, AI optimization, and real-time analytics. Create custom pages from scratch, or start from conversion-optimized templates in the Unbounce library.
Klaviyo’s Unbounce integration syncs contacts from landing pages with Klaviyo, where you can automatically send a welcome email series or other personalized messages.
Wufoo
Wufoo by SurveyMonkey is a form builder that allows you to create and customize web forms and collect online payments. Its free version, drag-and-drop editor, and more than 400 customizable templates make Wufoo a good starting point for those who want a quick and easy option.
Klaviyo’s Wufoo integration syncs Wufoo subscribers and customer data with your CRM, so you can send automated emails, personalize newsletters, and segment your lists.
ConvertFlow
ConvertFlow is a funnel optimizer, landing page builder, and experimentation platform that moves website visitors through the customer journey with smart pop-ups that adapt to a person’s lifecycle stage. Use pop-ups to test new offers, create personalized flows, and drive sales with compelling discounts and promotions.
Klaviyo’s ConvertFlow integration can help you acquire customers and drive revenue by:
- Creating and promoting targeted landing pages
- Building shopping quizzes and funnels that convert new subscribers with personalized product recommendations
- Targeting pop-up offers and up-sells to Klaviyo segments
Formcrafts
Formcrafts has been helping brands build forms since 2013. Its simple drag-and-drop form creator has customization options like:
- Brand styling
- Conditional logic
- Pre-filled fields for fast form filling
- 100+ optimized templates
- Form engagement analysis
Klaviyo’s Formcrafts integration sends form data like contact information, tags, and custom profile fields to Klaviyo. You can use Klaviyo and Formcrafts to quickly spin up forms for newsletters, giveaways, gated content, and product waitlists.
Grow your lists and analyze performance with Klaviyo
Driving traffic to your website and social accounts isn’t going to help your brand grow if you can’t turn those visitors into subscribers. And the more you can learn about your subscribers, the more relevant your messaging will be.
Klaviyo integrates with top landing page and form builders so you can:
- Convert website and social media audiences into email and text subscribers.
- Segment audiences for more personalized content.
- Send personalized automated messages to turn subscribers into customers.
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