What kind of customer support does Klaviyo offer?

We’re serious about your success, so we offer a variety of customer support options including live-training sessions, office hours, Klaviyo Academy courses and certificates, Help Centre articles, and a Klaviyo Community forum.

How do I pick the best marketing automation platform for my business?

Picking the best marketing automation platform depends on factors such as how complex your marketing program is or which marketing automation features you can’t live without. Klaviyo offers scalable solutions across email, SMS, mobile push, and reviews—so you can automate growth across your tech stack.

klaviyo vs. mailchimp

Over 50K brands hit a ceiling with Mailchimp–and scaled with Klaviyo

Klaviyo helps you start fast and scale with smarter segmentation, omnichannel flows, and proactive AI agents that drive revenue for growing brands.

Customer activity and revenue data displayed alongside a smartphone showing a fitness app ad.

Klaviyo levels up your marketing with:

Consolidate customer data, AI, marketing, and service in a single platform

Capture every click, order, and chat in unified customer profiles for advanced segmentation

Predict behaviour, benchmark, and let AI agents launch, respond, and optimise in real-time

Track customer journeys across channels, so you know what drives growth and where to invest

50K+ brands have switched from Mailchimp to Klaviyo

Compare Klaviyo vs Mailchimp on what matters

	Klaviyo	Mailchimp

Email, SMS, RCS, mobile push, and WhatsApp		No mobile push, RCS, or WhatsApp
Channel affinity and omnichannel 1:1 personalized send time
Weekly launch-ready campaigns from AI Marketing Agent
Omnichannel AI Customer Agent
Native Helpdesk
AI-based product recommendations
Omnichannel, multi-touch attribution
Native product reviews offerings
350+ pre-built integrations
Advanced user identification

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Don’t limit your growth. Switch today.

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Built for ecommerce, better for ecommerce

Smarter segmentation

No manual-tagging or spreadsheet toggling here. Real time segments update based on profile and behaviour data from 350+ integrations mean every message you send is perfectly personalised and up to date.

Smarter automated flows

Drive more revenue with less effort. Trigger flows when someone joins a segment based on first- or third-party data like shipment delivery, VIP points, quiz results, and more. Plus use essential pre-built flows like back-in-stock and price drop.

Smarter reporting and analytics

Slice and dice your data however you want with customisable, detailed omnichannel reporting. Review performance for each channel, campaign or automation, and industry-specific benchmarks.

We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.

Sandip Chaudhuri

VP of product marketing, Parts Avatar

Success stories: hear from brands who left Mailchimp

Learn from 5 major ecommerce brands why switching to Klaviyo is the smart choice.

Read the blog

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Migrate from Mailchimp in 4 easy steps

Learn how to transition from Mailchimp, including moving all your data with a one-time sync.

Read the help article

Frequently asked questions about Klaviyo and Mailchimp

Comparing Klaviyo to Mailchimp is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Mailchimp is a legacy email automation service with clunky functionality. While it may be less expensive initially, Mailchimp hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.

Visit our pricing page to estimate your monthly cost.

Klaviyo AI is native and proactive: helping you build cohesive omnichannel journeys across channels like email, SMS, WhatsApp, and web chat to provide your customers with the right message at the right time, on the right channel, especially with features like personalised campaigns, channel affinity, and AI product recommendations. Klaviyo Marketing Agent and Customer Agent plan, personalise, and resolve 24/7 with the full context of your brand. Mailchimp AI isn’t able to access the breadth of data and insights that Klaviyo uses to deliver personalised omnichannel experiences.

Join the 50K brands who switched from Mailchimp to Klaviyo

*Based on brands that have switched from Mailchimp to Klaviyo since 2021.