Drive more email revenue
Send hyper-relevant campaigns based on real-time audience behaviour, historical data, predictions, and beyond.
Access to all your customer data and sophisticated targeting tools make it easy to reach customers with personalised email campaigns that’ll keep your audience coming back.
Send hyper-relevant campaigns based on real-time audience behaviour, historical data, predictions, and beyond.
Segment to boost customer lifetime value, reach VIPs more effectively, and keep audiences engaged with messages they’ll really want to open.
Build precise audiences in minutes. Define exactly who you want to reach with drag-and-drop tools that let you get as specific as you want.
Ultra-relevant messages are the real moneymakers—and Klaviyo makes sending them a snap. Break your email contact list down into super-focused audiences (also known as segments) so you can target exactly the right people with more influential, tailored email content.
Build segments based on any customer data, including:
It’s fast and easy. Define each segment by including or excluding contacts based on eight core parameters.
Segment based on any activity tracked by Klaviyo, including real-time events from your marketing website, ecommerce store, marketing software, and other integrated tools and platforms.
Filter according to any kind of data you’ve imported from other platforms, gathered via custom forms, or entered manually to round out customer profiles.
Define segments based on proximity to a selected postal and ZIP code in AU, the US, EU, or Canada. For UK post codes, we support filtering by outward code.
Easily exclude EU contacts from a given segment. This option is especially helpful if you haven’t collected GDPR compliance consent.
Combine two or more lists to reach a new audience, or create a segment of a specific list to follow best practices when sending campaigns.
Follow best practices by excluding suppressed contacts from a given segment. This creates a more accurate view of who you can actually reach.
If you’ve activated Klaviyo SMS, you can filter by SMS consent to avoid texting the wrong contacts, or use email and other channels to encourage SMS subscriptions.
Filter audiences based on predicted Customer Lifetime Value, predicted gender, predicted date of next purchase, and more.
Hone each segment with as many conditions as you need. Want to target an audience of female dog owners who live in Brighton and are likely to make another purchase within the next 10 days? Now you can.
With real-time tracking, predictive analytics, and flexible conditions, you can finally target valuable segments like:
Klaviyo’s CDP connects with your marketing website, marketing tools, and more, so you can use all your audience data in one place—which makes it easy to build segments that stay updated in real time. Think of it as the ultimate hub for building smarter relationships and managing omnichannel campaigns.
Continuously collect data about customer activity, channel engagement, and beyond.
Bring all of your data together, and effortlessly organise it with detailed customer profiles.
Forecast future shopping activity, spending, and more with built-in AI.