The B2C CRM

AI marketing and service—now with WhatsApp built in

Klaviyo unifies your data, channels, and agents in one AI-first platform—text, WhatsApp, email marketing, and more—driving growth with every interaction.

AI agents for marketing and service. 
Proactive and powered by your data.

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K:AI Marketing Agent analyzes your site, learns your brand, and creates content in minutes.

K:AI Customer Agent serves customers 24/7: answers, resolutions, product suggestions, and more.

Service that drives revenue for BFCM and beyond

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K:AI Customer Agent

Provide exceptional service that feels personal, even during the holiday surge.

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Customer Hub

Give BFCM shoppers a personalised shopping and service experience.

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Klaviyo Helpdesk

Make every conversation during BFCM a chance to build loyalty and drive growth.

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Powering 183,000+ relationship-driven brands

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Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

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AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalise every interaction.

Klaviyo AI (K:AI)
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Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo Marketing
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ExploreEmail marketingSMS marketingWhatsApp marketingMobile pushReviewsWeb formsFlowsCampaigns

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Klaviyo Service
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Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Klaviyo Analytics
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CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo Data Platform
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Fueling growth for brands that don’t settle

Explore case studies
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"By bringing SMS into Klaviyo, we’ve been able to consolidate our tech stack, make our workflows more efficient, and access customer data all in one place."
Tiarne Warren
Head of trade marketing and ecommerce, MESHKI
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“For waterdrop®, Klaviyo is not just a platform. It’s the place where we communicate across all customer touchpoints, and it’s where we drive essential business outcomes like repeat purchases and retention"
Catherine Dix
Managing Director at waterdrop® ANZ
Mountain Culture cans on a bike with text: "68% ecommerce revenue attributed to Klaviyo.
“The UX made such a difference. As a busy founder, I didn’t want to spend hours creating each email. Klaviyo makes it easy to build something beautiful in minutes.”
Harriett McCready
Co-founder at Mountain Culture Beer Co.

350+ apps to connect your business to Klaviyo B2C CRM

Mindbody logo in lowercase black text.BigCommerce logo with a triangular design element.Magento Commerce logo with stylized "M" icon.Salesforce Commerce Cloud logo.Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.TikTok logoCanva logo in black.Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.Prestashop logo with the tagline "a Fortidia Company".Mindbody logo in lowercase black text.BigCommerce logo with a triangular design element.Magento Commerce logo with stylized "M" icon.Salesforce Commerce Cloud logo.Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.TikTok logoCanva logo in black.Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.BigCommerce logo with a triangular design element.Magento Commerce logo with stylized "M" icon.Salesforce Commerce Cloud logo.Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.TikTok logoCanva logo in black.Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.Prestashop logo with the tagline "a Fortidia Company".Mindbody logo in lowercase black text.BigCommerce logo with a triangular design element.Magento Commerce logo with stylized "M" icon.Salesforce Commerce Cloud logo.Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.TikTok logoCanva logo in black.Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.Prestashop logo with the tagline "a Fortidia Company".
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Inspiring your next move with insights and resources

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What is a B2C CRM?

Centralise customer data and tailor every interaction across channels.

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How to win BFCM with Klaviyo

Sell smarter with omnichannel experiences across email, SMS, and more.

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WhatsApp for customer service

Build loyalty through fast, personal chats on the world’s #1 messaging app.

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Omnichannel marketing in a nutshell

What it is, why it matters, and how to do it right.


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How RCS makes texts more engaging

Verified branding, interactive buttons, carousels, and improved tracking.

Timeline showing actions: "Clicked email" at 10:23 am, "Placed order," and "Clicked SMS" at 11:55 am, each with "50% of credit.

Linear multi-touch attribution

How to set up smarter attribution that reflects real shopping behaviour.

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

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