Grow fast with customer analytics, insights, and personalisation
Make your best moves automatically. Predictive analytics reveal valuable opportunities, and AI personalisation instantly takes action—driving loyalty and revenue at scale.
Spend less time reporting and more time driving results
Stay on top of performance
Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.
Automate more meaningful moments
Turn real-time customer insights into timely, personalised experiences based on behaviour, lifecycle stage, predictions, and product recommendations.
Understand the full customer experience
Uncover trends and hone your strategy by connecting the dots between every interaction.
Think two steps ahead
Anticipate what customers will do next, and automatically tailor your marketing with personalised benchmarks, testing, recommendations, and predictive analytics.
Keep powerful customer insights in sight
- Answer key questions at a glance with pre-built dashboards.
- Take a deeper dive into campaigns, flows, product performance, and more with custom reports.
- Get clear insight into your marketing impact across touchpoints, with flexible attribution settings that apply retroactively.
Deliver smarter personalisation, powered by your data
Send the right message every time with deep personalisation, purchase insights, and predictive analytics.
- Identify your best customers and biggest churn risks with customised recency, frequency, and monetary value (RFM) analysis.
- Personalise product recommendations and cross-sell opportunities with dynamic Next best product (NBP) suggestions, powered by real-time customer and product insights.
- Forecast what’s next with predictive analytics and Klaviyo AI—automatically refining audiences, optimising send times, and delivering messages on customers’ go-to channels.
Data-driven brands count on Klaviyo Analytics
Create the smoothest customer journey for every shopper
- Discover what’s driving purchase behavior with advanced tools like funnel and cohort analyses, and multi-touch attribution.
- Track every shopper’s on-site behavior, conversions, and Customer Hub checkouts, all in one place.
- Keep your customers happy—and coming back—with guidance from Review Sentiment AI.
Seize hidden opportunities all day, every day
Continuously hone your strategy for the biggest payoff with peer insights, testing, and tailored recommendations.
- Uncover opportunities with personalised benchmarks that show how your metrics stack up against peer brands.
- Fine-tune tactics through iteration, global holdout groups, AI-driven A/B testing, and audience optimisation.
- Get personalised recommendations on best practices for marketing, deliverability, and targeting.
Upgrade to our advanced Marketing Analytics features
Every Klaviyo Marketing plan includes powerful analytics tools from day one. But if you’re ready to get the most from your data, then it’s time to check out all the ways you can grow with advanced customer and product insights.
Additional analytics and reporting resources
Reach shoppers when they’re ready to buy with personalised send time
Understanding omnichannel attribution
How to analyse performance
Take a deep dive into analytics
Explore the rest of our B2C CRM solutions
Analytics FAQs
Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customisable reports.