Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing articles
10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.
70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.
Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.
Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.