Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing articles
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.
Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.
How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.