Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing
10 video email marketing types & when to use them21 May 2024
Unlock the power of video in your email marketing. Learn about 10 types of video emails and when to use them in the customer journey with industry examples
Email marketing
Video in email: 5 tips to boost engagement20 May 2024
Explore these 5 creative tips for embedding video into emails to capture your audience and drive results.
Email marketing
How to grow your email list: 4 proven strategies16 May 2024
Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.
Email marketing
How marketers can extract value from open rates today23 Apr 2024
Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Email marketing
How to keep unsubscribes low and engagement high16 Apr 2024
Your email unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy. Learn how to keep it low.
Email marketing
5 win-back email examples & strategies for success4 Mar 2024
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
Email marketing
How to prepare for Gmail + Yahoo's new sender requirements1 Mar 2024
Avoid the risk of lost or blocked emails, ensure you meet Google and Yahoo’s email sender requirements which came into effect in 2024.
Email marketing
8 email click rate tactics to engage subscribers [+examples]18 Dec 2023
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.
Email marketing
Make your post-purchase emails count3 Nov 2023
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.