Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing articles
9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations.
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.
Learn how to grow your email list on Instagram. Form hyper-personalised segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.
The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.
Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.