All blog posts

Build a customer retention strategy in Klaviyo with a 5-step framework: use analytics to identify churn risk, personalise experiences, and increase repeat revenue.

Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.

Here’s 10 Mother’s Day marketing examples from different brands to inspire your 2026 Mother's Day marketing campaign, with Mother's day dates by country.

The Klaviyo app for ChatGPT delivers real-time marketing intelligence and AI-driven automation wherever you work. Check performance, analyze anomalies, and get strategic actions instantly.

Here are 11 ways to make the most out of your Valentine’s Day marketing campaigns to improve communication and increase conversions.

Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the seven metrics you should be tracking this year.

Learn how unifying customer service and marketing data improves personalisation, efficiency, and revenue—and why a shared CRM foundation matters.

Discover how Klaviyo Customer Hub streamlines retention marketing, unifies customer data, and boosts loyalty for brands and agencies. Learn key strategies now.

The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business