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SMS Short Code UK Guide27 Jun 2023
Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

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Predicting churn risk with CLV model20 Jun 2023
Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.

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How to write great subject lines + 21 examples13 Jun 2023
Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation

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Amping up your order confirmation emails1 Nov 2022
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

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Tips for the 5 stages of the marketing funnel22 Oct 2022
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.