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18 Dec 2024
Behavioural segmentation: types & examples

Imagine walking into a coffee shop for the first time. The barista greets you with a warm smile, ready to suggest a popular drink or offer a sample of a delicious pastry. Their friendly approach makes you feel welcome and helps you feel more comfortable in a new environment. Now imagine you’re a regular. The […]

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12 Dec 2024
Everything you need to know about email deliverability

Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

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10 Dec 2024
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

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4 Dec 2024
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

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20 Nov 2024
100+ European SMS marketing stats

100+ SMS marketing statistics from consumers in 13 European countries to inform your 2024 SMS Marketing Strategy

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15 Nov 2024
Demographic Segmentation explained + 7 examples

How to group people based on their personal context to build better relationships and deliver campaigns that resonate. 

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7 Nov 2024
Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

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31 Oct 2024
What's new in Klaviyo Q4 2024

Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.

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22 Oct 2024
Transactional emails matter: examples + deliverability tips

Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.