How to create an SMS marketing campaign: 9 essential steps to success
Texting is personal, and it comes with a ton of unspoken social etiquette.
Conventions for texting vary by generation, culture, and person—take a peek at any family group chat and you might find yourself cringing at a string of questionable news links, inappropriate gifs, or novel-length messages.
We still don’t use text messaging perfectly amongst ourselves, so it’s no wonder brands had to go through a particularly awkward teen phase with SMS. And SMS marketing campaigns, in particular, are easy to get wrong.
When Klaviyo asked consumers what kinds of messages make them unsubscribe from SMS marketing, 73% said receiving too many messages, period; 69% said receiving the same message too many times; and 62% said receiving texts that “don’t have a purpose.”
