Jax Connelly

Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.

Posts by this author

Jax Connelly

Feb 18, 2025

8 advanced CDP use cases to drive customer loyalty

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Jax Connelly

Feb 14, 2025

How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

Jax Connelly

Feb 14, 2025

7 CDP benefits—even if you’re smaller than an enterprise

Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Jax Connelly

Feb 6, 2025

Your marketing automation guide for 2025

Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Jax Connelly

Dec 18, 2024

Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Jax Connelly

Dec 18, 2024

10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

Jax Connelly

Nov 5, 2024

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.

Jax Connelly

Oct 3, 2024

12 A/B testing best practices for email, SMS, & forms

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Jax Connelly

Oct 2, 2024

Snapchat Marketing Strategies for BFCM

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.