Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

In dark sage font on a lighter sage background, stacked capital letters in the background of the image read, "6 use cases." In smaller black copy over that, text reads, "SMS: drive more sales, inspire your next send."
Jax Connelly
May 9, 2024
6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

In lavender capital letters on a salmon background, copy on the left side of the image reads, "14 TIPS TO GROW YOUR SMS LIST." In smaller copy underneath that, text reads, "get more opt-ins without breaking compliance laws." On the right side of the image is a sign-up form on someone's phone.
Jax Connelly
May 8, 2024
14 ways to build your SMS list—compliantly

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilize existing subscribers to grow your SMS list and boost engagement.

In stacked capital letters on a tan background in the left half of the image, lemon copy reads, "4 of the top SMS platforms." In smaller black copy on a lemon background on the right half of the image, text reads "and why they might be right for your business." Underneath that is the Klaviyo flag in black.
Jax Connelly
May 6, 2024
4 of the best SMS marketing services in 2024

Read about 4 SMS marketing platforms that can help you connect with customers. Learn which one works best for you based on factors like compliance and attribution.

In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."
Jax Connelly
Apr 8, 2024
Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

woman sitting at her desk writing
Jax Connelly
Mar 18, 2024
Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

Jax Connelly
Mar 7, 2024
Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

In white font on a salmon background, image reads, "activate both in-person & online customer data to grow omnichannel revenue." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned to the left of the Marine Layer logo.
Jax Connelly
Mar 4, 2024
Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

In white font on a salmon background, image reads, "consolidate your retention marketing efforts under one roof." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned left of the Made In logo.
Jax Connelly
Mar 4, 2024
Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.