Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
Feb 18, 2025
8 advanced CDP use cases to drive customer loyalty

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Jax Connelly
Feb 14, 2025
How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

Jax Connelly
Feb 14, 2025
7 CDP benefits—even if you’re smaller than an enterprise

Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Jax Connelly
Feb 6, 2025
Your marketing automation guide for 2025

Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Jax Connelly
Dec 18, 2024
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Jax Connelly
Dec 18, 2024
10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

Jax Connelly
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

Jax Connelly
May 9, 2024
6 SMS marketing use cases & why they work

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

Jax Connelly
May 8, 2024
14 ways to build your SMS list—compliantly

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilize existing subscribers to grow your SMS list and boost engagement.