Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

Explore top SMS marketing use cases. Learn from our real-world examples so you can level up your text message marketing strategy today.

Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilize existing subscribers to grow your SMS list and boost engagement.

Read about 4 SMS marketing platforms that can help you connect with customers. Learn which one works best for you based on factors like compliance and attribution.

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.