Dream big with new Klaviyo AI features

Imagine software that transforms your marketing ideas into reality, unlocking new possibilities effortlessly.

With Klaviyo AI, you can work faster, unleash your creativity, and dream up marketing possibilities like never before.

Today, we’re excited to introduce 3 powerful new AI features designed to elevate your marketing game:

• Flows AI: Eliminate the guesswork in building flows. Simply describe the flow you want, and AI creates it in seconds.
• Personalized campaigns AI: This sophisticated A/B test predicts which campaign version will resonate with each recipient and sends it out instantly. (Available for accounts with 400K+ profiles.)
• Review sentiment AI: Identify emerging customer trends and potential issues before they escalate.

In this blog, explore how these features can revolutionize your marketing approach.

The marketing challenges AI can help solve

Modern marketers face numerous challenges in an ever-evolving landscape. Understanding these challenges reveals how AI can provide practical solutions.

Challenge 1: Time constraints

Time management is a critical issue for marketers. Balancing planning, execution, and measurement often leaves little room for creativity. The need to juggle multiple tasks can lead to burnout and inefficiencies.

Challenge 2: Personalization at scale

Personalizing campaigns for large audiences can be daunting. The larger your contact list, the more complex and time-consuming it becomes to tailor messages that resonate with individual recipients.

Challenge 3: Analyzing customer feedback

Product reviews and customer feedback are goldmines of insights, but sifting through them to identify trends can be overwhelming. Missing out on critical feedback can mean missing out on opportunities for improvement and growth.

How Klaviyo AI solves marketing challenges

AI offers powerful solutions to these challenges. By automating time-consuming tasks, enhancing personalization, and providing deep insights from customer feedback, AI helps marketers focus on strategy and creativity.

Create custom flows in seconds with Flows AI

Flows AI allows you to create custom marketing flows in seconds. Describe your desired flow, such as “When a customer views the Black Rain Jacket product and doesn’t buy it,” and click “Generate draft.” Klaviyo AI takes care of the rest, leveraging data from your product catalog, integrations, and predictive analytics.

This feature eliminates the manual setup time, allowing you to focus on refining your strategy rather than spending hours on configuration. It’s a game-changer for time management, helping you plan, execute, and measure more efficiently.

Optimize effortlessly with personalized campaigns AI

Klaviyo’s new advanced A/B testing feature identifies patterns in recipients’ profiles to determine which campaign variation is likely to convert. After selecting your winning metric and testing a single variable, AI sends out the best version for each recipient automatically.

Personalized campaigns are critical in today’s competitive market. This feature not only saves time but also ensures that your messaging resonates with each recipient, increasing the likelihood of conversion and customer satisfaction.

Once you’ve completed your personalized campaigns test, you’ll see a new section: “Profile characteristics derived by Klaviyo AI.” Here, for example, we can see that people who preferred the product image campaign version tend to live on the East Coast and have lower customer lifetime value (CLV).

AI surfaces these insights by looking for patterns among recipients’ profiles to determine which version of the campaign is most likely to resonate. You can use these insights to optimize future campaigns more easily.

Get strategic insights with review sentiment AI

Review sentiment AI analyzes feedback over specific periods, categorizing reviews by topics such as customer service or product fit. This allows you to quickly understand customer sentiment and make informed decisions.

Staying ahead of customer expectations is crucial for maintaining a competitive edge. This tool helps you proactively address issues and capitalize on positive trends, enhancing your brand’s reputation and customer satisfaction.

AI for marketing dreamers

AI is here to save you time, money, and the hassle of manual tasks. Discover how Klaviyo AI’s new features—Flows AI, personalized campaigns, and review sentiment AI—can help you create faster, personalize smarter, and gain valuable customer insights.