All blog articles

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.

Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.