All blog articles

All blog articles articles

Platform
Nov 14, 2022
Save time and maximize your email performance with the new Litmus-Klaviyo integration

Many Klaviyo customers lean on Litmus for additional email testing, optimization, and collaboration, and we’re excited to announce the ability to seamlessly integrate our tools is live! If you use Klaviyo and Litmus*, you can now maximize conversion and revenue by efficiently building, testing, and collaborating on large volumes of emails — without needing to […]

SMS marketing
Nov 13, 2022
The SMS marketing consumer sentiment report: how your brand can win more customers via text

“You up?” Everyone knows you’re not supposed to send that text. But what texts are you supposed to send? And when? How many? Text messaging is a genre. And the conventions of any genre need to be learned, even when you’re writing to loved ones you’ve known for years. For messages coming from ecommerce brands, […]

Profile photo of author Annie McGreevy
Annie McGreevy
26min read
Platform
Nov 10, 2022
Collect and keep more subscribers with Klaviyo’s all-new consent pages

Your brilliant messaging strategy is nothing without your subscribers to send to. But managing deliverability for email and compliance for SMS, opt-ins and opt-outs can be a lift: It requires the use of a whole range of consent pages, including subscribe pages, opt-in emails and confirmation pages, preference pages, unsubscribe pages… And that’s a lot […]

Profile photo of author Jon Palmer
Jon Palmer
4min read
Direct mail is a growing channel for brands

Use direct mail effectively for marketing with brand examples that use it to enhance their digital presence.

Profile photo of author Kaleigh Moore
Kaleigh Moore
29min read
Platform
Nov 4, 2022
Write SMS campaigns in seconds with Klaviyo’s new AI-powered SMS Assistant

Klaviyo customers use campaigns to send one-time messages to pre-established target audiences — think regular newsletters, sale announcements, or promotional sends — using either email or SMS.  With Klaviyo’s new, first of its kind, AI-powered SMS Assistant, marketers can now plug-in a few descriptions about their SMS campaign to generate examples of compliant SMS copy […]

Profile photo of author Rob Hand
Rob Hand
4min read
Platform
Nov 3, 2022
5 stats to help you sleep better this Black Friday/Cyber Monday

It’s going to be a massive year for holiday shopping – based on responses from 3,500 consumers in the U.S. and Canada, a new survey from Klaviyo and Qualtrics finds that 65% of consumers plan to spend either the same amount or more on holiday gifts in 2022 compared to 2021. With Black Friday Cyber […]

Email marketing
Nov 1, 2022
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Maddy Osman
18min read
Platform
Oct 25, 2022
Send personalized texts to customers in New Zealand

Klaviyo brands across Australia are already using SMS marketing to drive revenue and retention. Today, we’re excited to announce that we’ve made Klaviyo SMS available for companies based in New Zealand. You can now use all the Klaviyo features you love – like segments and customer data – to send targeted text campaigns and flows […]