All blog articles

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.

Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.

BFCM is only a month away, so read our checklist to see how to adjust your campaigns. Learn how buyer guides and continued list growth can help.

Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Learn how you can leverage Klaviyo SMS to engage your subscribers in Denmark, Finland, Norway, and Sweden and enhance your global SMS strategy.