All blog articles

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

  In this product release It is undisputed that email and SMS drive directly attributable revenue. However, a question remains, would your subscribers still have purchased if they didn’t receive any marketing from your brand? Klaviyo’s new global holdout groups allow brands with large customer bases (400k+ profiles) to suppress a percentage of their profiles […]

In this product release  Deliverability plays a huge factor in the success of your email program, because it determines if your marketing messages actually make it to your subscriber’s inbox. Klaviyo has always provided tools to help brands understand their email deliverability, but today Klaviyo takes the next step by allowing you to understand your […]

In this product release  We are excited to introduce a valuable addition to Klaviyo’s SMS feature set: Shopify SMS Order Updates. This new feature enables Shopify users on Klaviyo SMS to effortlessly obtain consent and deliver transactional updates through text messages. With Shopify SMS Order Updates now at your fingertips, brands can efficiently handle all […]

New features to help you personalize and measure your marketing this BFCM season. With BFCM fast approaching, we’ve released some key features to help you ensure you are putting your best marketing forward. Get started with faster personalization using the new “add personalization” button. We’ll also help you understand the impacts of your marketing with […]

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

We’re excited to announce the launch of a new integration and partnership with Thanx, a leading loyalty platform for restaurants. As the restaurant industry takes on a new normal following the pandemic, operators look to adjust their business strategy in response to unfamiliar conditions. With increased competition and a rise in digital ordering, including third-party […]

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

9 stages of an effective email marketing funnel, including brand examples and expert insight.