Marketing automation
Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.
Marketing automation articles
“Even if Klaviyo is a big portion of your software budget, it’s worth every penny—it’s like a sidekick to growth strategy.”
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.
Use direct mail effectively for marketing with brand examples that use it to enhance their digital presence.
Switch to upgrade your Magento email marketing platform extension to Klaviyo to scale your business faster and improve your email deliverability.
Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.
Read about the CPG ecommerce best practices for email and SMS, and marketing benchmarks that help you grow.
Read the home furnishing and outdoor garden good industry marketing guide for brands to uplift your marketing strategy.
This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s evident growth opportunity.
For Big Heart Tea founder Lisa Govro, the pandemic was the rare kind of roller coaster ride that starts with a fall. At the beginning of 2020, the St. Louis-based entrepreneur mainly sold her organic tea wholesale, through a mix of national retailers like Anthropologie and local restaurants and cafes, like St. Louis’ Cafe Osage. […]