All blog articles

All blog articles articles

For developers
Feb 21, 2023
Solution Recipe 18: Send Google ecommerce events to Klaviyo via Google Tag Manager

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Ryan
9min read
Platform
Feb 17, 2023
January release notes

We released some exciting new features in January to kick off the New Year! From expanded integration capabilities, to new notifications when your email is at risk of clipping in the inbox, we’re always looking to make Klaviyo work better for you.  Top features this month   SMS A/B testing in flows  In-editor product feeds  […]

Profile photo of author Shoshana
Shoshana
3min read
For developers
Feb 10, 2023
Solution Recipe 17: Troubleshooting Event Data with ChatGPT

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Nina
11min read
Success stories
Jan 30, 2023
Why KURU Footwear opted to replatform with a "buy" mentality

KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.

Profile photo of author Jax Connelly
Jax Connelly
8min read
Platform
Jan 25, 2023
Expanded API endpoints & transitioning to Klaviyo’s new APIs

Klaviyo is committed to improving the experience for developers. In 2022, Klaviyo released: Today, we’re excited to announce Klaviyo’s API endpoint expansion enabling developers to build a wider array of personalized experiences. Newly released endpoints: Tags, Data Privacy, and Campaigns APIs We’re excited to release full CRUD functionality for our Tags API (in general availability), […]

Justin Fink
2min read
Customer data
Jan 24, 2023
10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

Profile photo of author Jax Connelly
Jax Connelly
30min read
Platform
Jan 17, 2023
Create personalized product feeds in the email template editor

In this product release In September, we announced a complete redesign of our personalized product recommendations, including rules-based recommendations. This major update allows you to improve your customer experience by making emails more personal, boost conversion rates with well-matched recommendations, and gain a better understanding of what items are being shown to your customers.  Today, […]

Platform
Jan 12, 2023
Optimize SMS performance and A/B test content in flows

In this product release A/B testing is a pivotal tactic for marketers to make data-driven decisions, allowing you to test different options of content, design, and more. At Klaviyo, we aim to provide you with the tools to experiment with your marketing to continuously optimize and discover what works best for you and your customers, […]