All blog articles

Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.

Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.

Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.

Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.

Automated flows help you create efficient, personalized customer journeys by sending timely messages triggered by real-time behavior. Flows are powerful, and they can require time to set up. But once they’re live, you can sit back and watch the revenue flow in. We gave the flow builder a face lift, making it easier to use […]

In today’s digital world, businesses have access to more customer data than ever before. From demographic data to historical purchase history, the possibilities are endless. But with all this information at your fingertips, you must use it wisely to create an intentional marketing strategy that resonates with your customers. That’s where segmentation comes in – […]

New features to help you personalize and measure your marketing this BFCM season. With Black Friday Cyber Monday right around the corner, we have some new features to help you make the best impression with your shoppers during the busiest retail weekend of the year. Take a look at our top 7 features and more […]

There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]

We’re excited to announce the launch of a new integration and partnership with PAR Punchh, a leading loyalty and engagement platform for restaurants.  As restaurants face greater competition in the new normal following the pandemic, loyalty programs are becoming a key differentiator for restaurants and a leading driver of customer retention. When a guest joins […]