Michael Pattison
Lead Digital Strategist-Klaviyo
Michael joined Klaviyo in 2023 as the Lead Digital Strategist. Prior to joining Klaviyo, Michael ran Relationship Marketing at Vail Resorts for 5 years where he managed all aspects of email, SMS, push and direct marketing. Before going brand side, he built and managed professional and client services teams at several marketing technology SaaS companies including SendGrid, Sailthru, Criteo and CheetahMail. Overall, he has been working in digital marketing for 20 years and loves helping brands and people connect through digital means.
Posts by this author
Michael Pattison
BIMI: the untapped tool for email marketersApr 3, 2024
BIMI is designed to help email recipients easily identify legitimate emails from trusted emailers by displaying a verified logo.
Michael Pattison
Omnichannel planning for 2024Mar 6, 2024
We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.
Michael Pattison
Why owned channels are essentialFeb 29, 2024
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.