Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Jax Connelly
Sep 18, 2023
5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Jax Connelly
Jul 26, 2023
16 examples of how UGC can build trust in your brand

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Jax Connelly
Jun 20, 2023
Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

Jax Connelly
Jun 14, 2023
13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

Jax Connelly
Apr 26, 2023
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Jax Connelly
Apr 21, 2023
The benefits of mobile app marketing

Learn how mobile app marketing and push notifications can add a valuable layer of communication to your most engaged customers.

Jax Connelly
Apr 18, 2023
Email marketing in ecommerce: what it is + why it matters

Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Jax Connelly
Apr 18, 2023
28 ecommerce email marketing tips from the experts

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.