Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
Oct 31, 2023
Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Jax Connelly
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Jax Connelly
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Jax Connelly
Sep 18, 2023
5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Jax Connelly
Jul 26, 2023
16 examples of how UGC can build trust in your brand

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Jax Connelly
Jun 20, 2023
Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

Jax Connelly
Jun 14, 2023
13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

Jax Connelly
Apr 26, 2023
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Jax Connelly
Apr 21, 2023
The benefits of mobile app marketing

Learn how mobile app marketing and push notifications can add a valuable layer of communication to your most engaged customers.