Alexandra McPeak
Posts by this author
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.
These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.
Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.
How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.
Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.
Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.