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Alexandra McPeak

Content strategist - open in a new tab Klaviyo
Alexandra McPeak
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

Posts by this author

Alexandra McPeak
Jan 6, 2025
How to send the text messages customers actually want

Learn how to automate SMS reminders to increase purchases during sales events.

Alexandra McPeak
Jan 6, 2025
How to use AI to grow email list conversions 65%

Learn how to use AI to optimize sign-up form conversion.

Alexandra McPeak
Jan 6, 2025
How Huda Beauty increased email orders 50%

Learn how to A/B test messaging to increase conversions.

Alexandra McPeak
Jan 6, 2025
How Marine Layer fixed this multi-channel problem

Learn how to consolidate your data to create more thoughtful journeys for customers.

Alexandra McPeak
Jan 6, 2025
A simple trick to boost Black Friday sales without discounts

Learn how to discount strategically with advanced segmentation.

Alexandra McPeak
Jan 6, 2025
Rescue lost sales with this smart customer targeting strateg

Learn how to target disengaged customers with RFM segmentation.

Alexandra McPeak
Jan 6, 2025
How to stop burning out your email list

Learn how to tailor messages by channel to achieve omnichannel personalization.

Alexandra McPeak
Apr 23, 2024
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Alexandra McPeak
Jun 6, 2023
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.