Alexandra McPeak
Posts by this author
Learn how to target disengaged customers with RFM segmentation.
Learn how to tailor messages by channel to achieve omnichannel personalization.
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Maximize Amazon Prime Day success: Learn strategic marketing tips from brands like Beardbrand and TONIC to diversify sales and retain customer control.
An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.
Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Learn how to make the most of your post-purchase email flows to maximize revenue.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.