Welcome series
Greet new subscribers and introduce your brand with messages that make a great first impression.
Create the ultimate customer journey with smart automation and deep personalisation. Send timely, tailored messages that respond to customer data and real-time behavior.
Save time with 60+ pre-built flow templates, ready to go as-is or customisable — no developer required.
Lay out each automation with a drag-and-drop flow builder that puts you in control.
Customise and trigger each flow using any data you’ve stored in Klaviyo or integrated from other tools.
Build cross-channel experiences with email, SMS, and push notifications in the same flow—with consolidated flow reports in one place.
Pre-built and customisable flows make it easy to automate timely responses to key subscriber actions.
Select a pre-built flow template, add your branding, and customise with just a few clicks. All flow templates feature built-in split logic — no backend configuration necessary. Here are a few examples of popular flows that help brands drive more revenue on Klaviyo.
Greet new subscribers and introduce your brand with messages that make a great first impression.
Drive more revenue by reminding subscribers about products they didn’t finish purchasing.
Ask customers to review your products once they’ve received them.
Remind subscribers about specific products that caught their attention while browsing.
Reach out to subscribers when they can get a deal on products they’ve browsed.
Let subscribers know when a product they’re interested in is back in stock.
Create custom flows that trigger timely experiences in response to a subscriber action, event, or milestone of your choice. Then, you can build branching conditions (“split logic”) for more relevant customer journeys.
Automate real-time processes in another application or server by adding a webhook to your flow. Webhooks can send real-time information to any other platform you use.
Save time by using webhooks to trigger processes like:
View key flow performance metrics directly in the flow builder.
Improve your results by testing send times, channels, message content, and discount offers.
Get regular flow reports that measure performance by time period and engagement metrics.
Get started by setting up the automated flows that will make the biggest impact on your revenue and customer experience.
Make the most of email marketing automation with these tips.
In Klaviyo, an automated flow is a feature that triggers a specific action or experience in response to a particular behavior, milestone, event, or subscriber data. If you’ve used other marketing tools, you might also know automated flows as “automations” or “drip campaigns.”