Tracey Wallace
Director, content strategy-Klaviyo
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."
Posts by this author
Tracey Wallace
7 TikTok ecommerce strategies to boost sales13 Jun 2024
Find out how ecommerce marketers can master TikTok to boost engagement, reach, and sales.
Tracey Wallace
The top 10 email marketing automations3 Oct 2023
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire