Mae Rice
Senior content marketing manager-Klaviyo
Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.
Posts by this author
Mae Rice
How to Use Klaviyo AI this Black Friday27 Aug 2024
Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.
Mae Rice
10 expert Black Friday marketing tips for 202420 Aug 2024
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
Mae Rice
How to use Klaviyo's Facebook integration1 Aug 2024
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Mae Rice
SMS & Email marketing attribution23 Jul 2024
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Mae Rice
Customer relationships matter more than anything—rise to the occasion with an ecommerce CRM12 Dec 2022
We lift the lid on ecommerce CRMs and discover how complementing CRM with a customer data platform (CDP) can take your customer relationship to a whole new level