Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
Future of CDPs is embedded19 Feb 2025
Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalisation, and why the future lies in an embedded CDP.

Jax Connelly
8 advanced CDP use cases to drive customer loyalty19 Feb 2025
Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Jax Connelly
How to choose the best CDP for your business19 Feb 2025
Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

Jax Connelly
7 CDP benefits—even if you’re smaller than an enterprise19 Feb 2025
Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Jax Connelly
14 ways to build your SMS list—compliantly8 May 2024
Create a clear CTA in an email roll-out to drive your contacts to opt in for SMS. Utilise existing subscribers to grow your SMS list and boost engagement.

Jax Connelly
Best SMS marketing platforms 20256 May 2024
How do you choose an SMS marketing platform that delivers experiences consumer demand in 2025? We way up the pros and cons of 4 of the best

Jax Connelly
3 steps to an ethical behavioral targeting strategy19 Mar 2024
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Jax Connelly
Behavioural targeting: what it is and why it matters12 Mar 2024
Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

Jax Connelly
Why clean data is important to AI development27 Feb 2024
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.