Jake Cohen

Jake Cohen is VP of Insights and Strategy at Klaviyo, the only CRM built for consumer brands. In his role, Jake is dedicated to strengthening and expanding Klaviyo’s partnership with Shopify, driving the company’s position as a thought leader in ecommerce. Prior to Klaviyo, Jake was Director of Customer Marketing at DataGravity and also spent three and a half years at Privy developing a go-to-market strategy and building a B2B marketing funnel from scratch. He also gained valuable experience in sales and strategy during his three years at CBS Radio. Jake earned his bachelor’s degree in Political Science and Italian from Middlebury College.
Posts by this author

Jake Cohen
7 strategies for tariffs23 Apr 2025
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.