Toast x Klaviyo: Unlock deeper customer insights to elevate your restaurant’s marketing

Unleash the power of your restaurant data

With an ever-growing base of loyal customers, restaurants are constantly seeking ways to better understand and engage their guests.

In fact, 71% of consumers expect personalized interactions, and 76% get frustrated when this doesn’t happen​ (McKinsey & Company). Delivering tailored experiences is more critical than ever, as personalized messaging has been shown to increase customer loyalty, with 78% of consumers more likely to repurchase from brands that offer it​ (McKinsey & Company).

The new Toast x Klaviyo integration makes this personalization easy — providing seamless access to a wealth of restaurant customer data right at your fingertips. You can leverage this data in Klaviyo for customer segmentation, omnichannel personalization, robust analytics, and more.

By pulling in comprehensive profile and event data from Toast, you can gain a deeper understanding of your customers and their entire journey—from their first visit to their most recent meal. These insights allow you to tailor your marketing efforts with precision, ensuring that every message reaches the right audience at the right time. With the full picture of your customers’ interactions, you can make data-driven decisions that foster smarter relationships, enhance customer loyalty, and, ultimately, elevate your restaurant’s brand in a competitive market.

We’re excited about the future of our partnership with Toast, providing restaurants with powerful tools to not only capture and unify guest data but also leverage it to its full potential for personalized omnichannel marketing campaigns. With a shared vision for empowering restaurants to build lasting customer relationships, we are investing in innovative solutions that drive long-term success in a rapidly evolving industry. Together, Klaviyo and Toast are committed to delivering technology that gives restaurants the competitive edge they need to thrive.

The Toast x Klaviyo integration is more than just a way to collect data and connect software — it’s a pathway to deeper, more meaningful connections with your guests. Let’s dive in to learn more.

Unified profiles of every customer and their engagement with your restaurant

The Toast x Klaviyo integration gives you complete access to your guests’ interactions, preferences, and behaviors, allowing you to make more informed decisions that drive customer loyalty. Unify data from across sources — like OpenTable, Olo, and Thanx — in order to create a single, comprehensive view of your customer. With events like Placed Order, Ordered Product, Fulfilled Order, and Refunded Order, we pull in behaviors like recent order details, last item purchased, and dining frequency.

Segment your audience to drive repeat business

In the restaurant industry, understanding your customer behavior patterns is key to building lasting relationships. The Toast x Klaviyo integration allows you to create detailed customer segments that are tailored to your unique business growth needs.

This integration empowers you to re-engage guests and build lasting relationships through targeted strategies, such as:

Power personalized experiences today with Klaviyo x Toast

With this integration, you can track customer behavior as it happens, respond swiftly to their needs, and anticipate future actions based on patterns in their past interactions. The result? Smarter, data-driven strategies that enhance customer loyalty and transform first-time diners into lifelong advocates for your brand.