Square x Klaviyo: Ready for the omnichannel future
“This might sound lazy, but this integration is everything in what we do—I need speed during the day, while executives need to be able to say, ‘Oh, that turned out well.’”
That’s what Jake Stansky has to say about the Square x Klaviyo integration. He’s president at XO Pandora and an email marketing consultant for Goodguys Rod & Custom Association, a business that hosts 17-20 large-scale annual hot rod events annually nationwide for classic car enthusiasts. A hybrid company of online and physical events with a robust membership of over 70K, online merch, and their own magazine, the team juggles more than a standard omnichannel endeavor.
“We’re a roadshow,” Stanksy says. “We need to be able to set up POS registers on the go—and quickly.”
As more and more retail brands take their business online—and, inversely, ecommerce businesses open brick-and-mortar storefronts and pop-ups—the need for a truly omnichannel strategy is top of mind. But just because you’re diversifying channels doesn’t mean you have to sacrifice ownership of your marketing.
If this is where your business is, or if it’s where you want to head, the Square x Klaviyo integration is here to support you.
Why millions of merchants choose Square
What do Square and Klaviyo have in common? The commitment to helping businesses of all sizes succeed—on their own terms. Square makes it easy to run your entire business from one place, no matter how many plates you’ve got spinning.
Here are a few reasons millions of merchants choose Square:
To manage omnichannel selling with ease
Omnichannel selling is here to stay, but—as you probably already know—it’s not exactly easy.
You’ve got to manage a plethora of concerns, including:
- Streamline your pricing and checkout experience
- Make sure your online and offline channels are integrated
- Keep track of your inventory across channels
Klaviyo integrates with Square’s in-store and online transaction data, making it easy to manage marketing for all your sales. With Square, merchants can sync products and inventory in real time, allowing even brands with multiple physical locations to operate as one cohesive business without excessive inventory work.
In fact, this seamlessness between online and point of sale, along with affordability, is what prompted Goodguys to switch to Square, Stansky says.
This automatic syncing allows businesses to offer same-day, in-store pickup for online orders—an excellent way to ensure customer satisfaction. Customers can see what’s available online—without having to visit the store—and then pick up the item that day, with no wait for delivery.
To connect with powerful sales channels
Of course, you want your products to be visible in high-traffic channels. And you want to be able to track which channels are working—and which aren’t.
Square’s integrations with Facebook, Instagram, and Google give merchants:
- Full control and visibility when syncing your product catalog
- Informative validation errors so you can fix appropriate attributes
- Management of your listings across all sales channels in one place
- The ability to run dynamic ads featuring top items from your catalog
- The power to gain valuable data to understand your customers when setting up ads to retarget
Luxury bath and candle brand Old Whaling Company’s ad on Google can be updated according to which items the brand is looking to sell at a particular time.
Image source: Old Whaling Company
To keep track of inventory
Of course, once you get established with in-store and online sales, you’ve got to make sure your inventory is organized.
There are several benefits of using Square to keep track of your inventory:
- Management inventory with Square can be done from any computer, freeing you up to keep track on the go.
- Square inventory management is built for speed, so you don’t have to spend hours with your head buried in spreadsheets.
- Square makes it easy to manage inventory in bulk, with the ability to download reports on current inventory and update inventories in bulk, saving you time.
- A daily stock alert email tells you which items are low or out, so you always know how much you have in stock.