Grow your business with Klaviyo and PrestaShop

We’re excited to announce that Klaviyo and PrestaShop are strengthening their existing partnership by making Klaviyo the chosen marketing automation partner for PrestaShop merchants.

As part of this partnership, we have launched a new solution as part of PrestaShop Essentials. PrestaShop Essentials is PrestaShop’s signature suite of modules that bring together essential features for merchants to unlock the full potential of their online stores. Klaviyo now joins other leading PrestaShop Essentials partners, including PayPal, Google, and Meta, with the launch of PrestaShop Automation with Klaviyo. 

In addition to becoming a PrestaShop Essentials partner, we have released several updates to our existing integration with PrestaShop, which allow our existing mutual customers to save time and increase conversions with Klaviyo and PrestaShop.

Save time and increase conversions with updates to the Klaviyo module

The Klaviyo-PrestaShop integration lets you capture and access your data to power more personalized experiences for your customers. We’ve released new features and functionality to our integration with PrestaShop version 1.7 and 8 that will help make your lives easier. These new features allow you to:

• Easily display the true price (inclusive of value-added tax) for products promoted in your emails

The item price in your Klaviyo catalog will now reflect the price advertised on your storefront, inclusive of VAT (value-added tax). Now, when you add product blocks to your emails or create email templates for flows that trigger off Viewed Product and Added to Cart events, the products shown will reflect the true price that your customers should expect to pay. This creates a more seamless journey for your customers leading to higher conversion rates. 

If you’re an existing customer using our PrestaShop integration, learn how to sync VAT-inclusive price data in this help center article.

• Send transactional emails to your customers with real-time event sync

Within the Klaviyo module, you can now choose to send transactional emails within Klaviyo. Once you’ve enabled this setting within the module, Klaviyo will sync real-time events from PrestaShop to Klaviyo for Placed Order, Fulfilled Order, Canceled Order and Refunded Order. With access to these real-time events, you can use Klaviyo to send timely, transactional messages when an order is placed, fulfilled, canceled, or refunded. Now, you can manage your marketing and transactional emails together within the Klaviyo platform. 

Once you’ve enabled this setting within the module, review this help center article to get started with transactional emails.

• Quickly generate and import bulk coupons into Klaviyo 

We’ve made it faster and easier to add unique coupon codes to your emails. Now, you can easily generate a specified amount of unique codes for existing cart rules and export them into a CSV to your Klaviyo account. Easily add these unique codes into your Klaviyo emails to provide customers with the desired discount to get them to purchase. This new workflow saves your team significant time while offering customers discounts that help them convert. 

Get started today

To access the latest features and functionality, you’ll need to update the Klaviyo module to version 1.3.0 or greater. To do this, remove and uninstall the Klaviyo module from within PrestaShop. Then, reinstall PrestaShop with Klaviyo following our “How to Integrate with PrestaShop” guide.

If you are not yet a Klaviyo customer, head to the PrestaShop Marketplace and download the Klaviyo module to get started.