Marketing leaders for some of the largest B2C brands know this frustration well: you've identified the right platform, built the business case, and aligned your stakeholders. Then procurement takes 6 months.
Budget silos make it worse. Cloud infrastructure spend lives in one bucket. Marketing technology requires a separate approval process. And committed AWS spend sits unused while your team waits for contract redlines to resolve.
That timeline just got shorter. Klaviyo is now available on AWS Marketplace.
Why AWS Marketplace changes the procurement equation
Faster procurement is about time to value. Every week you spend in contract negotiations is a week your team isn't using Klaviyo's real-time customer data, email and text message automation, and other AI-powered marketing and customer service capabilities. AWS Marketplace availability compresses that timeline.
Beyond speed, consolidating through existing cloud agreements can reduce total cost of ownership. And when IT and marketing procure through the same channel, alignment improves. Both teams work from the same vendor relationship instead of managing parallel procurement processes.
For brands with AWS Enterprise Discount Program (EDP) commitments, this listing creates a direct path to Klaviyo through spend you've already committed.
In practical terms, that means:
- Consolidated vendors: Klaviyo joins your existing AWS procurement relationship instead of requiring a separate contract vehicle.
- Simplified contracting: AWS Marketplace handles the transaction through infrastructure your procurement team already knows.
- Accelerated timelines: When the vendor relationship already exists at the cloud level, deal cycles compress.
How it works
The process follows AWS Marketplace's standard procurement flow:
- Find Klaviyo on AWS Marketplace. The listing is live and available for discovery right now.
- Initiate procurement through your existing AWS relationship. Your team uses the same contracting infrastructure they already know.
- Apply committed AWS spend directly. EDP commitments count toward the transaction, with no separate budget request required.
- Complete the transaction through AWS billing. Existing invoicing and payment infrastructure handles the rest.
For procurement teams that already have an AWS relationship, this eliminates the vendor onboarding friction that typically adds weeks or months to large software deals.
Getting started
If you're already in conversations with Klaviyo, talk to your account team about AWS Marketplace procurement. They can walk you through how your existing AWS commitments apply.
If you're exploring Klaviyo for the first time, visit our AWS Marketplace listing to learn more and connect with our sales team.
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