Tonya Gordon
Klaviyo
Tonya Gordon brings more than 2 decades of experience both on the sending and receiving sides of email deliverability. Before Klaviyo, Tonya most recently worked for an MTA provider focusing on setting ESPs up for success with their deliverability and infrastructure best practices. As the manager of the deliverability strategy professional services team, Tonya and her team put their experience to work helping some of Klaviyo's largest and most strategic brands by empowering them to own their own destiny and get the most out of their Klaviyo experience.
Posts by this author
Tonya Gordon
Deliverability tips for sending to Yahoo Aug 15, 2024
Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.
Tonya Gordon
3 key benefits of engagement-based email segmentationMay 23, 2024
Discover the benefits of engagement-based email segmentation. Learn how to create a schedule based on subscriber engagement to boost deliverability and reduce spam.
Tonya Gordon
The importance of a branded sending domainApr 4, 2024
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.