Stephen Whitehead
Klaviyo
Senior SEO Analyst
Posts by this author
Stephen Whitehead
Urgency email subject line examplesFeb 1, 2017
It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]