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Platform
Overview
The B2C CRM
Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.
SOLUTIONS
Klaviyo AI (K:AI)
New
AI agents, Image Remix, insights & more
Klaviyo Marketing
Marketing automation across all channels
Klaviyo Service
NEW
Happier customers, more sales
Klaviyo Analytics
What’s working, what’s next, zero noise
Klaviyo Data Platform
The smarter, simpler CDP to unify and activate your data in real time
CHANNELS
Omnichannel marketing
NEW
AI, data, and channels working as one
Email marketing
SMS marketing
RCS marketing
NEW
Mobile app marketing
WhatsApp marketing
NEW
Social marketing
NEW
TOP PRODUCTS + FEATURES
Marketing Agent
New
Customer Agent
NEW
Customer Hub
NEW
Helpdesk
NEW
Marketing Analytics
Advanced Klaviyo Data Platform
Segmentation
Reviews
Templates
SPOTLIGHT
The Klaviyo omniverse
One platform. Every channel. Real results.
Marketing Agent
AI strategist and assistant for marketers.
Customer Agent
AI support and sales rep for shoppers.
New features
Get more personal on more channels.
K:BOS 2025
Watch the replay of our livestream sessions.
Apps & Integrations
KLAVIYO APP MARKETPLACE
Explore apps
Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo
Integration benefits
Our apps make it simple to integrate your entire tech stack
Advertising
Shipping
Point of sale
Loyalty
Subscription
View top apps and integrations
Developers
Create apps and integrations to grow your business using Klaviyo’s APIs
Getting started
Developer guides
API docs
Resources
The Klaviyo Power Up
Your all-in-one success center with answers, resources, and community to keep you growing
Help center
Academy
Community
Developers
Support
Support overview
Onboarding and support resources to get the most out of Klaviyo
Professional services
Enterprise and professional support packages and services
Partner directory
Explore partners to work with
Discover more
Case studies
Learn from customers who have grown with Klaviyo
Blog
Industry news and growth strategies
Guides and reports
Best practices, strategic guidance, and benchmark reports
Events
Join us at our flagship conference K:BOS and other events throughout the year
Trust center
Trust and security information
The 2025 BFCM Recap
Check out the data that defined Black Friday & Cyber Monday.
How it works
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Roger Lu
Roger Lu
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Roger Lu
Oct 8, 2020
SMS keywords that make text messaging more personal
SMS keywords are for SMS customization and personalization. They allow you to create a unique keyword so customers subscribe to your SMS campaign.
