Omar Lovert

Omar Lovert is the CEO and founder of Polaris Growth, a digital agency in the Netherlands focused on helping ecommerce businesses grow through email marketing (Klaviyo), conversion rate optimization (CRO), and optimizing the customer journey. With years of hands-on experience, Omar works with brands in USA, Canada, The Netherlands and Europe to boost revenue and create stronger customers connections. He is also one of the original Klaviyo Champions, contributing his expertise since the very beginning of the program.

Posts by this author

Omar Lovert

Apr 17, 2025

How smart brands actually grow

Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.

Omar Lovert

Oct 9, 2024

How to stay profitable during BFCM

Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.

Omar Lovert

Sep 27, 2024

Using Jobs to be Done for personalized customer journeys

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.