Michael Applebaum
Michael Applebaum
Michael Applebaum is a freelance writer and editor who specializes in marketing journalism and thought leadership. The former Brandweek editor works with publishers, agencies, and businesses on custom editorial projects with a focus on technology. His work is regularly featured in Ad Age, Forbes, Fortune, and MediaPost. Michael is based in Chicago.
Posts by this author
In white and lavender font on a black background, text on the left side of the image reads, "How AI is improving speed and scalability for marketers—right now." The Klaviyo flag is in lavender in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to design an email section in the back end of Klaviyo, along with an example of what the email could look like.
Michael Applebaum
Feb 23, 2024
How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.