Posts by Mae Rice

Mae Rice

Senior content marketing manager-Klaviyo

Mae Rice is a senior content marketing manager at Klaviyo, leading case studies and writing customer-focused blog posts. A longtime journalist and content marketer, she has covered marketing, technology and the ways they intersect since 2019, and her freelance work has appeared in Insider, Vox, Buzzfeed Reader and beyond. She graduated from the University of Chicago and lives in Chicago.

Posts by this author

Mae Rice

Apr 28, 2023

How to hire email marketing experts

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

Mae Rice

Mar 28, 2023

Facebook retargeting: worth it?

“I realized, this is all messed up. We need to change our model completely because of this iOS update.”

Mae Rice

Jan 12, 2023

How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Mae Rice

Jan 10, 2023

11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

Mae Rice

Dec 14, 2022

DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

Mae Rice

Dec 2, 2022

Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.