Maddy Osman
Posts by this author
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.
Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.