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Kelly Thacker

Kelly Thacker

Kelly Thacker is the Vice President of Product Marketing at Klaviyo, where she sets the global strategy for launching new products, driving adoption at scale, and turning customers into advocates. She leads Klaviyo’s product marketing, customer marketing, and community teams—bringing together narrative, data, and go-to-market execution to fuel product-led growth. Recognized for her ability to translate complex products into clear, compelling stories, Kelly has spent over two decades building category-defining brands and scaling high-performing teams. Prior to Klaviyo, she served as CMO of Salesforce Commerce Cloud, where she helped shape one of the most successful enterprise platforms in digital commerce.

Posts by this author

Kelly Thacker
Mar 24, 2026
Klaviyo just shipped its biggest AI release yet
Explore the latest new Klaviyo AI features, including Composer for campaign generation from prompts, Customer Agent for automated support, RCS messaging, and personalized send time optimization.
Kelly Thacker
Jun 23, 2025
Introducing new omnichannel features: RCS, WhatsApp, & more
The next chapter of marketing automation is here. Discover how Klaviyo's new omnichannel features help you build deeper customer relationships, increase conversions, and simplify your marketing.