Katherine Boyarsky
Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.
Posts by this author

Katherine Boyarsky
What a seamless customer experience looks likeOct 17, 2025
Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

Katherine Boyarsky
Use Customer Agent for BFCMOct 17, 2025
Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Katherine Boyarsky
Adapt Your Business for AI ShoppingOct 17, 2025
Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

Katherine Boyarsky
Choosing the right marketing channelAug 27, 2025
Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

Katherine Boyarsky
When to send Black Friday emailsAug 19, 2025
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.

Katherine Boyarsky
BFCM mobile marketing strategiesAug 15, 2025
Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more—built for today’s mobile-first shoppers.

Katherine Boyarsky
Why BFCM is a big dealAug 12, 2025
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Katherine Boyarsky
9 Omnichannel marketing examples Aug 5, 2025
Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

Katherine Boyarsky
Grow your lists for BFCMJul 16, 2025
Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.