James Fang

James Fang is the director of product marketing at Klaviyo, where he leads go-to-market strategies for data and analytics products. He focuses on helping customers unlock the full potential of their data through actionable insights and personalized experiences. Based in San Jose, CA, James enjoys traveling around the world and spending time with his wife and three children.

Posts by this author

James Fang

Nov 21, 2025

Perplexity joins the agentic commerce wave: what it means

Learn how Perplexity and PayPal are fueling agentic commerce and how Klaviyo helps brands turn AI-driven discovery into lasting customer loyalty.

James Fang

Nov 13, 2025

The rise of agentic commerce and what to do next

Discover how agentic commerce—powered by AI and LLMs like ChatGPT—is transforming how consumers shop and how brands can adapt to turn conversations into conversions.

James Fang

Sep 25, 2025

Introducing data warehouse import

Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights

James Fang

Jul 31, 2025

Advanced CDP strategies for BFCM

Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.

James Fang

Feb 19, 2025

Say goodbye to complexity and hello to efficiency with KDP

Learn how Klaviyo Data Platform merges data, intelligence, and activation into one seamless system, eliminating the need for constant syncing across separate tools.

James Fang

Feb 14, 2025

Why standalone CDPs are a relic of the past—and what you should consider instead

Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.

James Fang

Feb 14, 2025

Less content chaos with Klaviyo's Universal Content API

Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically.

James Fang

Jan 22, 2025

Unlock more conversions

Boost your brand’s insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.