Jake Cohen

VP of Industry Insights and Strategy - Klaviyo

Jake Cohen is VP of Insights and Strategy at Klaviyo, the only CRM built for consumer brands. In his role, Jake is dedicated to strengthening and expanding Klaviyo’s partnership with Shopify, driving the company’s position as a thought leader in ecommerce. Prior to Klaviyo, Jake was Director of Customer Marketing at DataGravity and also spent three and a half years at Privy developing a go-to-market strategy and building a B2B marketing funnel from scratch. He also gained valuable experience in sales and strategy during his three years at CBS Radio. Jake earned his bachelor’s degree in Political Science and Italian from Middlebury College.

Posts by this author

Jake Cohen

Apr 24, 2025

Look at what's shaping shopper behavior

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Jake Cohen

Apr 23, 2025

7 strategies for tariffs

7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.

Jake Cohen

May 17, 2022

Want to make some money? Say no to cookies

Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.

Jake Cohen

Apr 18, 2022

What no one wants you to know about attribution

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

Jake Cohen

Mar 21, 2022

Klaviyo’s updated multi-channel attribution model

Klaviyo has updated its attribution model to better coordinate multi-channel experiences.